PINK SNOWED INN NYC HOLIDAY POP UP 2017

For Holiday 2017, my team created a branded interactive and Instagram-worthy experience. Located in Soho NYC, the pop up focused on brand building, without selling, engagement and many giveaways for the thousands who waited in the block wrapping long lines. The two week pop up featured interactive photo ops, an oversized snowball lounge, a bath bomb bin chute for visitors to help themselves, customizable gift cards, a slide into an iconic minidog pit and many gifting giveaways.

Creative direction of the event included overall concept and naming conventions, as well as full 3D space renders and mechanicals for each activation. Wall panels, light strands, all visual snowball trees, PINK iconic dog balloons and every aspect of all activations were custom designed to the temporary space.