PINK BUS

The PINK Bus was a Greyhound cross country bus gut renovated and reimagined into a mobile shop, bringing an experiential experience to US college campuses from coast to coast. The bus was designed to feature a full shopable assortment, updated for each campus stop or major campaign. It has showcased collegiate collections, a Spring Break swim shop, Beauty tour and kicked off major Bra launch campaigns. Housing two fitting rooms, a LED screen and cash wrap, the bus became a PINK brand icon and featured it’s own product line in 2018.

The bus became an experiential playground to focus on brand building, creating customer connection, education and engagement. Moving from college campuses, the bus was most recently joined Teen Vogue Summit focusing on GRL PWR.